Trayzr Point4More Key

Visualize customer loyalty

Industry
Loyalty System
Customers
> 250
Data fields
> 100 M
Users
> 1,200

The situation

Point4More is the leading digital loyalty system. With a loyalty card or smartphone app, customers can earn points easily and redeem valuable rewards. Couponing, Campaigning and many more loyalty features attract customers throughout Europe. Wide configuration options make multi store operation possible and also allow integration and connection to ERP and cashier systems.

The challenge

Every day, millions of data sets are generated within the Point4More universe. To give customers and store owners an additional benefit, these data sets must be processed and aggregated. Customers demand an intuitive and purposeful access to loyalty metrics.

Trayzr Point4More Mood

The solution

“Point4More Analytics” is the solution that offers the customer-centered access to all relevant metrics. Its basic is trayzr. The solution offers access to metrics like

  • Revenue with/without loyalty card
  • Average receipt total with/without loyalty card
  • Rate of new customers
  • Rate of returning customers
  • and many more

In addition to the generally available features of trayzr, so called “Cockpits” have been developed that give users a great overview of their business operations.

 

Trayzr P4M Screen01

The result

All relevant metrics are just one click ahead. Customers are automatically informed through report subscriptions via eMail. Point4More Analytics offers customers a unique and easy way to evaluate their own loyalty program and to adjust it to their customer’s needs.

Thomas Lenz, Managing Director of the Convercus GmbH und responsible for Point4More only confirms that: "Analyzing loyalty data is one of the core features of our loyalty solution “Point4More”. trayzr is the ideal partner to process our mass data and give our customers an aggregated view on their data through Point4More Analytics. By applying our custom color scheme and logo, the solutions just looks like it was made by us. In comparison to other BI systems I know, data integration was fairly easy."

Tl
trayzr is the ideal partner to process our mass data and give our customers an aggregated view on their data through Point4More Analytics.
Thomas Lenz — Managing Director, Convercus GmbH - Point4More

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